DC's New Logo

DC Comics has filed for a trademark of these new logos. Bleeding Cool unveiled the designs and so far the comments are, predictably, pretty hateful. Personally, I feel nothing. It's not great, but it's not terrible, and even though logos are, in theory, a huge part of branding, they're often underwhelming. This one does nothing for me, but it doesn't make my skin crawl or anything. I'm whelmed, or true neutral. What do you think?